Never Give up on Love (way)
- Client:Reproductive Health Center (RSM)
“Since reproductive health is a sensitive topic in Azerbaijani society, we have prepared the advertisement as a social project. The advertisement metaphorically explains that a couple who supports each other while experiencing reproductive health problems is like a couple riding a bicycle. They stick together and move forward. The message we want to convey is the importance of supporting each other during the challenging times of reproductive health issues.”
“When creating an ad, it’s important to consider whether the product will benefit society rather than just focusing on sales. We wrote the script for this ad with a social cause in mind, specifically the themes of perseverance and love. Our hashtags are #NeverGiveUpOnLove & #NeverGiveUpOnWay. This is one of the best examples of social cause advertising campaigns in Azerbaijan.